Smartwool

Over 25 years ago, we started making our Merino wool socks in order to spend more time outside. And since then, we’ve been innovating sock technology, pushing the boundaries of Merino wool, and finding new ways to help you stay comfortable in the outdoors. We also think the softest wool happens to be the most responsibly sourced too. ZQ-certified Merino wool makes us comfortable, but it is also comforting to know how much they put into taking care of sheep, farmers, and natural resources.