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In 1985 Ultimate Direction invented the entire category of hydration packs. We designed the first waist pack designed to carry bottles, a few years later created the first pack/strap to carry a water bottle in your hand, and made numerous other innovations that helped define what a hydration pack is today. More than 25 years later we are at the forefront again, having created and popularized the "vest" concept for carrying water, featuring no-bounce comfort and the ability to easily access bottles in the front. Now we are introducing the very first women's-specific line of hydration packs, and have updated the whole product line with new technical fabrics, streamlined design, and contemporary colors. Our products are Designed by Athletes for Athletes. Some of the best runners in the world thought long and hard about what works the best, and the result is the amazing features you see today. Our women's collection was designed by women, which is why it looks, feels, and fits completely different.